Surging Demand for Organic Color Cosmetic Products & Increasing Number of Digital Marketing Channels and Influencers
GCC Color Cosmetics Market
Dublin, May 10, 2022 (GLOBE NEWSWIRE) — The “GCC Color Cosmetics Market Report: By Type, Product, Packaging, Consumer Group, Distribution Channel – Latest Trends, Competition Analysis, and Business Opportunities, 2022-2030” report has been added to ResearchAndMarkets.com’s offering.
GCC color cosmetics market size, which was estimated at $1,277.2 million in 2021, is expected to increase to $2,314.5 million by 2030, at a 6.8% CAGR.
Among all Gulf Cooperation Council countries, Saudi Arabia witnesses the highest sale of such products due to its large population and rising number of women in the workforce. Additionally, the disposable income in the kingdom rose from $617,848.7 million in 2016 to $658,493.5 million in 2017.
Similarly, the U.A.E. is a key user of these products because of its position as a major financial and tourist hub of the Middle East. As a result, it enjoys a high culture, which drives people’s consciousness on their appearance. This is why personal care companies are pouring heavy sums in marketing their products in the country, often through social media influencers. The U.A.E. has over 1,000 such entities that review and promote cosmetics and other related products on the internet.
In turn, the advancing e-commerce industry is helping drive the GCC color cosmetics market in the post-COVID-19 period. During the lockdowns, there was a major shift from offline purchases to online purchases for almost all types of goods. With people now more aware of the benefits of online shopping than before, such as the flexibility to compare products of different brands and avail of discounts, cosmetic sales through e-commerce platforms are booming.
Hence, major GCC color cosmetics market players, including L’Oreal S.A., Unilever Group, Beiersdorf AG, The Procter & Gamble Company, Shiseido Co. Ltd., The Estee Lauder Companies Inc., LVMH Moet Hennessy-Louis Vuitton SE, Avon Products Inc., Oriflame Holding AG, Coty Inc., Guerlain SA, Revlon Inc., and MAC Cosmetics, are investing in better digital marketing technologies.
For instance, Coty Inc. added AR and VR tools to its online marketing ecosystem in September 2021, while in October 2020, L’Oreal Group partnered with Sprinklr, an AI-integrated CXM platform.
Key Findings of GCC Color Cosmetics Market Report
However, since chemical-laden cosmetics are harmful to the skin in the long run, the demand for those made from organic ingredients is rising in member countries.
Among all products, those used for facial makeup are the most popular in GCC countries. With both men and women increasingly engaging in social obligations, they are doing more than ever to enhance their facial appearance.
Products specifically targeted at women have dominated the GCC color cosmetics market till now. This is because compared to men, women are more conscious of their appearance, especially since many of them have entered the workforce now.
For instance, compared to 11.5% in 2010, 16.7% of the employed people in the U.A.E. in 2017 were women, according to the World Bank. Apart from making them appearance-conscious, this is leading to an increment in their spending power, thereby driving cosmetic sales.
Moreover, the increasing usage of Instagram, Facebook, YouTube, Twitter, and Pinterest and rising viewership on personal beauty blogs are giving market players more ways to promote their products.
This is also a key reason the sale of cosmetic products in the region is set to increase the fastest through online channels in the coming years.
Key Topics Covered:
Chapter 1. Research Background
1.1 Research Objectives
1.2 Market Definition
1.3 Analysis Period
1.4 Market Data Reporting Unit
1.5 Market Size Breakdown by Segment
Chapter 2. Research Methodology
2.1 Secondary Research
2.2 Primary Research
2.3 Market Size Estimation
2.4 Data Triangulation
2.5 Currency Conversion Rates
2.6 Notes and Caveats
Chapter 3. Executive Summary
Chapter 4. Voice of Industry Experts/Kols
Chapter 5. Market Indicators
5.1 Major Percentage of Youth Population
5.2 Product Branding
Chapter 6. Definition of Market Segments
6.1 by Type
6.1.1 Luxury Products
6.1.2 Mass Products
6.2 by Product
6.2.1 Nail Products
6.2.2 Lip Products
6.2.3 Eye Make-Up Products
6.2.4 Facial Make-Up Products
6.2.5 Hair Color Products
6.2.6 Special Effects Products
6.3 by Packaging
6.4 by Consumer Group
6.5 by Distribution Channel
6.5.1 Grocery/Department Stores
6.5.3 Multi-Brand Retail Stores
Chapter 7. Industry Outlook
7.1 Market Dynamics
184.108.40.206 Product Launches
220.127.116.11 Rising Disposable Income
18.104.22.168 Growing Consciousness About Appearance
22.214.171.124 Surging Demand for Organic Color Cosmetic Products
126.96.36.199 Increasing Number of Digital Marketing Channels and Influencers
188.8.131.52 Growing Population of Working Women
7.1.3 Impact Analysis of Drivers on Market Forecast
184.108.40.206 Rising Awareness Regarding Environment and Animal Protection
7.1.5 Impact Analysis of Restraints on Market Forecast
7.2 Impact of Covid-19
7.3 Value Chain Analysis
7.3.1 Manufacturing Process
7.4 Porter’s Five Forces Analysis
7.5 Pricing Analysis
7.6 Consumer Behavior/Purchasing Criteria
Chapter 8. Policy and Regulatory Landscape
Chapter 9. GCC Market Size and Forecast
9.2 Market Revenue, by Type (2017-2030)
9.3 Market Revenue, by Product (2017-2030)
9.4 Market Revenue, by Packaging (2017-2030)
9.5 Market Revenue, by Consumer Group (2017-2030)
9.6 Market Revenue, by Distribution Channel (2017-2030)
9.7 Market Revenue, by Country (2017-2030)
For more information about this report visit https://www.researchandmarkets.com/r/7v9sov
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