Reviewing RE/MAX (NYSE:RMAX) & Real Brokerage (NASDAQ:REAX)


RE/MAX (NYSE:RMAXGet Rating) and Real Brokerage (NASDAQ:REAXGet Rating) are both small-cap finance companies, but which is the superior business? We will compare the two businesses based on the strength of their earnings, valuation, profitability, analyst recommendations, institutional ownership, risk and dividends.

Earnings and Valuation

This table compares RE/MAX and Real Brokerage’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
RE/MAX $329.70 million 1.34 -$15.62 million ($0.83) -28.26
Real Brokerage $121.68 million 2.80 -$11.68 million N/A N/A

Real Brokerage has lower revenue, but higher earnings than RE/MAX.

Institutional & Insider Ownership

94.4% of RE/MAX shares are held by institutional investors. 2.9% of RE/MAX shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Analyst Recommendations

This is a summary of current recommendations for RE/MAX and Real Brokerage, as provided by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
RE/MAX 0 1 2 0 2.67
Real Brokerage 0 0 1 0 3.00

RE/MAX currently has a consensus price target of $35.63, indicating a potential upside of 51.85%. Real Brokerage has a consensus price target of $3.00, indicating a potential upside of 57.07%. Given Real Brokerage’s stronger consensus rating and higher possible upside, analysts clearly believe Real Brokerage is more favorable than RE/MAX.


This table compares RE/MAX and Real Brokerage’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
RE/MAX -4.42% 65.71% 7.99%
Real Brokerage N/A N/A N/A


RE/MAX beats Real Brokerage on 6 of the 11 factors compared between the two stocks.

About RE/MAX (Get Rating)

RE/MAX Holdings, Inc. operates as a franchisor of real estate and mortgage brokerage services in the United States, Canada, and internationally. The company operates through three segments: Real Estate, Mortgage, and Marketing Funds. It offers real estate brokerage franchising services under the RE/MAX brand; mortgage brokerage services to real estate brokers, real estate professionals, mortgage professionals, and other investors under the Motto Mortgage brand; and mortgage loan processing software and services under the wemlo brand. In addition, the company provides First mobile app, which integrates a suite of digital products that enables agents, brokers, and teams to establish and manage client relationships; RE/MAX University platform, a learning hub designed to help each agent in their professional expertise; and Booj platform. The company was founded in 1973 and is headquartered in Denver, Colorado.

About Real Brokerage (Get Rating)

The Real Brokerage Inc., together with its subsidiaries, operates as a technology-powered real estate brokerage company. It provides brokerage services for the real estate market through a network of agents. The company offers agents a mobile-focused tech platform to run its business, as well as business terms and wealth-building opportunities. It operates in 42 states in the United States, the District of Columbia, and Canada. The Real Brokerage Inc. is headquartered in Toronto, Canada.

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