News Corp Australia has unveiled a strategic investment in digital finance news group, Stockhead.
The Australian has marked the occasion with a 12-page print insert and stories published on news.com.au and across state-based mastheads.
Stockhead, founded in 2017, has built a successful financial information and commercial content business specialising in small cap companies listed on the ASX, after company founders David Greer and Jonathan Younger identified the lack of attention on the sector as a significant market gap.
News Corp Australasia’s executive chairman Michael Miller said the investment in Stockhead was investment on two key fronts
Miller said: “Stockhead’s recognised financial information content combined with a thriving content marketing portfolio makes it a very neat and attractive fit for our business.”
“The high net worth investors and audience who value The Australian Business Review for the latest in business news and information, analysis and insights will benefit enormously from this extended and specialised coverage.”
Miller noted the investment follows similar investments News Corp Australia has made in content marketing players including a majority stake in Australia’s largest full service video production company, Visual Domain, last year.
Stockhead chief executive Greer said he welcomed the opportunity to join forces with News Corp Australia. “This investment allows us to take our business to a new level to benefit both our clients and our audience,” he said.
“We’ve spent several years assembling a team of 25 specialists to follow more than 1900 gold explorers, cancer fighters, pearl farmers, drone manufacturers and infant formula makers focused on making their big breakthrough.
“These small-cap companies represent a vital slice of Australian entrepreneurial life overlooked for too long.”
Stockhead’s revenue model is based on content marketing rather than traditional banner advertising, with commercial content identified as advertising at the bottom of each article to distinguish it from independent editorial content.
Following today’s 12-page business supplement in The Australian, Stockhead’s content will appear on The Australian Business Review’s digital channels and networked on news.com.au and state-based mastheads the Herald Sun, The Daily Telegraph, The Courier-Mail and The Advertiser.
Stockhead will retain its own brand, management structure, and all existing staff, including some of Australia’s most accomplished finance reporters and up-and-coming talent.