AppLovin (NYSE:APP) vs. Magnite (NASDAQ:MGNI) Critical Contrast


AppLovin (NYSE:APPGet Rating) and Magnite (NASDAQ:MGNIGet Rating) are both business services companies, but which is the superior business? We will compare the two businesses based on the strength of their earnings, valuation, analyst recommendations, profitability, dividends, institutional ownership and risk.

Earnings and Valuation

This table compares AppLovin and Magnite’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
AppLovin $2.79 billion 5.31 $35.45 million ($0.19) -207.68
Magnite $468.41 million 2.98 $70,000.00 ($0.26) -40.73

AppLovin has higher revenue and earnings than Magnite. AppLovin is trading at a lower price-to-earnings ratio than Magnite, indicating that it is currently the more affordable of the two stocks.

Insider and Institutional Ownership

43.3% of AppLovin shares are owned by institutional investors. Comparatively, 67.9% of Magnite shares are owned by institutional investors. 1.9% of AppLovin shares are owned by company insiders. Comparatively, 4.1% of Magnite shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Analyst Ratings

This is a summary of current ratings for AppLovin and Magnite, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
AppLovin 0 0 14 0 3.00
Magnite 0 0 8 0 3.00

AppLovin presently has a consensus price target of $88.93, indicating a potential upside of 125.36%. Magnite has a consensus price target of $26.38, indicating a potential upside of 149.06%. Given Magnite’s higher probable upside, analysts plainly believe Magnite is more favorable than AppLovin.


This table compares AppLovin and Magnite’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
AppLovin -2.50% 5.45% 2.20%
Magnite -6.02% 5.17% 1.75%


AppLovin beats Magnite on 8 of the 12 factors compared between the two stocks.

About AppLovin (Get Rating)

AppLovin Corporation engages in building a software-based platform for mobile app developers to enhance the marketing and monetization of their apps in the United States and internationally. The company’s software solutions include AppDiscovery, a marketing software solution, which matches advertiser demand with publisher supply through auctions; Adjust, an analytics platform that helps marketers grow their mobile apps with solutions for measuring, optimizing campaigns, and protecting user data; and MAX, an in-app bidding software that optimizes the value of an app’s advertising inventory by running a real-time competitive auction. Its business clients include various advertisers, publishers, internet platforms, and others. The company was incorporated in 2011 and is headquartered in Palo Alto, California.

About Magnite (Get Rating)

Magnite, Inc. operates an independent sell-side advertising platform in the United States and internationally. The company’s platform offers applications and services for sellers of digital advertising inventory or publishers that own and operate CTV channels, applications, websites, and other digital media properties, to manage and monetize their inventory; and provides applications and services for buyers, including advertisers, agencies, agency trading desks, and demand side platforms to buy digital advertising inventory. It markets its technology solutions to buyers and sellers through a sales teams that operate from various locations. The company was formerly known as The Rubicon Project, Inc. and changed name to Magnite, Inc. in July 2020. Magnite, Inc. was incorporated in 2007 and is headquartered in New York, New York.

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